Name: Roadtrip #withGalaxy
Agency / Organizer: Cheil Germany
Client: Samsung
Country Germany
The most awarded project at Eventex Awards 2022 was Samsung Electronics’s collaboration with Cheil Germany GmbH for their ‘Roadtrip #withGalaxy‘ campaign. Samsung showed the performance of its high-end Galaxy Note 20 phone in a new and smart way for the brand: with the first-ever road trip of Germany’s best action athletes, exclusively shot #withGalaxy.
All of the shared content was shared by the athletes as Instagram Stories and posts under the hashtag #withGalaxy. The usual advertising character deliberately took a back seat in favor of an authentic and individual impression of the content, yet Samsung as a brand was always present through the hashtag link and through the images and videos themselves.
