‘The Pinnacle of Luxury’ is a launch event revolving around the five human senses to introduce four new Mercedes-Benz S-Class models, the most luxurious range of cars. We transformed an empty tent into a world of 7-star experience to meet the highest expectations of our discerning clientele.
The Mercedes-Benz S-Class is the epitome of elegant design, superior technology, unrivalled craftsmanship and an all-round superlative experience.
Sumo Eleven was tasked to launch 4 new Mercedes-Benz S-Class models in multi-sessions to engage media, trade and affluent guests.We avoided typical car launch venues: showrooms, convention halls, hotel ballrooms.
We selected an event tent at the foot of KLCC Twin Towers: the 88-storey twin skyscrapers represent the ‘pinnacle’ of Malaysia, a majestic international icon ala Empire State Building, Eiffel Tower, Burj Khalifa.