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Red Bull Home Ground 3

Agency / Organizer
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Client
Red Bull
Year
2022
Country
United Kingdom

The third instalment of Red Bull's fiercely competitive VALORANT Esports champions tour, live and direct from Victoria Warehouse, Manchester. Eight of the world's most elite gamers battled it out in a knock-out competition in front of a sell-out audience and hundreds of thousands online.

Red Bull Home Ground was a truly immersive Esports tournament that stepped away from a traditional, contemporary environment and became a love letter to the Esports fan.As this was the champions tour for popular game Valorant, we wanted to integrate the entire experience (In Real Life and online) into the game lore. Radianite is a currency used to purchase upgrades to weapon skins and unlock variants within the game; so we transformed our venue - Victoria Warehouse in Manchester - into a Radianite depository.


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