Hangzhou, Shenzhen and Beijing hosted the Ferrari 296 GTS Media Launch & Private Preview; an exciting reveal using lasers immersed guests into the experience while discovering more about the Ferrari product. An inviting setup based on the Casa Ferrari design created a premium moment for the guests.
The 296 GTS is one of Ferrari’s products that reaches the Epitome of Driving Pleasure. This pinnacle was achieved by combining two seemingly opposite factors – engineering and emotion.
It is this combination that inspired us for the Preview launch; fully demonstrating the GTS’s performance in all situations, but never at the expense of wowing our guests with an experience that only Ferrari can achieve.
The event used lasers from behind the audience shot onto the curved screen, immersing guests into the reveal. In addition, based on the iconic Casa Ferrari style, arches and columns of light drew guests towards the stage launch.