Reykjavík has over the last several years built up a reputation for reliability, high tech infrastructure, service excellence with flexibility, and accessible flight connections to and from North America and Europe – in addition to highlighting the new mantra of MICE travel: Unconventional.
Our strategy to tell the story of an Unconventional MICE destination. We believe that the new generation of MICE travelers wants more out of a destination than just a good hotel room and a nice venue.
What makes Reykjavík Unconventional? It all begins with our strong connection to nature; a connection that can only be experienced, not described. Iceland is a small country by most measures (103,000 km2 (40,000 sq mi)) but surprising to many, it is larger than certain European countries, i.e. Denmark, Ireland, Portugal and Austria. Iceland houses 800 hot springs, 10,000 waterfalls, 125 volcanoes, Europe’s largest glacier, black beaches, and the mesmerizing Northern Lights.
Throughout the greater part of recorded history Icelanders lived mostly isolated from the world, in extreme weather, which created a limited way of life. Today we have learned to live in cold climates by inventing a more resourceful lifestyle, including growing produce in sustainable greenhouses during the cold winter months. We continue to create an exciting and unconventional way of life which gives us the flexibility and resourcefulness needed to make Iceland a successful MICE destination.