Rolls-Royce「RULES REWRITTEN」Exhibition landed in Shanghai on July 12th, 2019. All rules were broken here in the Exhibition. Designed and produced by APAX, six different immersive spaces were created in the exhibition, where you can think and dream in unlimited ways.
The exhibition lasted for 5 days, open to the public in the morning, and only open to VIP in the afternoon.
Objectives - To display Rolls-Royce limited editions and to convey brand inherent spirit – brave, fearless, and being pioneer. Meanwhile, Rolls-Royce also took the opportunity to hold the first full range of car experience in China.