Entries are rated based on 3 key criteria:
The judges evaluate each entry with scores from 1 to 100, where 100 is the best possible score. Judges are required to provide written commentary with regards to the score they have given.
Rating the entries is done in 2 stages with the Delphi method applied. After an initial scoring phase, the judges for each group of categories take part in an online session hosted by a facilitator. During these sessions they get to discuss the entries and the reasoning behind their scores. Eventually, they can revise their initial scores, if they wish to do so.
In each category, the entry with the highest overall score is awarded first place. The winner must have a minimum average score of 70/100, otherwise no winner is announced for the category. Second and third place are also announced.
Our Research and Development team found this process to provide the best structure and the most accurate, fair and balanced method of evaluating each entry in a given category.
Just a reminder, the winner of the People’s Choice category is an exception, as it is decided by public voting. Another exception is the Best Agency award, which is awarded to the agency that wins the most awards. If it’s a tie 2nd and 3rd places are added to the equation. If it’s still tied the accumulated rating across 1st 2nd and 3rd place is also added to the equation.