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JURY PRESIDENT

Deh Bastos

Executive Creative Director, MAP Brazil | Advisory Board at the Economic Development Council, Presidency of the Republic

Advertiser by training, I’m Executive Creative Director and have worked for brands like Coca-Cola, Petrobras, Ambev, Unilever, Nestle. I was also the Creative Director of the international media group, Publicis Groupe, for 2 years. I was audiovisual content editor and film producer for institutional movies, advertising, and television for 7 years, where I won the Monet Award in 2013 (Best Female Program) with the GNT channel’s Welcome program production team Globosat.

I am а Professor of Creativity at the MBA Business and Innovation of FIAP and a visiting professor at Ipê Institute. I worked as a communication and content strategist in sprints for brands as Natura, Medley, Bauducco, Bayer and for four years I have been doing conscious communication in consultancies, workshops, and lectures in Institutions such as Fiocruz, Linkedin, Instituto Claro, Bossa, Magazine Parents and Children, Thoughtworks, Discovery, Casa TPM (Trip magazine), MESA Company, Youpix Summit among others.

I am a member of the Economic Development Council Social and Sustainable of the Presidency of the Republic representing the communication, marketing and advertising market and was a jury at the latest editions of international advertising festivals such as, Cannes Lions, D&AD and Effie Awards.I am an expert in complex subjects communication and founded the project @CriandoCriançasPretas - a network of families, providing conscious education about the need to combat racism. With the CCP, I was a columnist for Revista Crescer and co-author of the book Plural Maternities of the Selo Fontanar of the Cia of in November 2022, I was honored by Mauricio de Sousa Productions in the project Dona da Rua with the character Milena from Monica’s class. Hope is the pillar of the world is a Yoruba proverb and this is me: living to connect people, promoting light dialogues, fun, inclusivity, and using my passion for communication to transform relationships.

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