Alice Crippa is a true believer in the power of creativity to build a better future where we can all live in a more equal and nourishing society. With 10+ years of experience built working on the toughest clients’ challenges, she has a passion for complex projects inspiring deep industry disruptions and the creation of new business models and new ways of working.
After winning awards at Leo Burnett Milan and FCB Chicago, she’s now one of the Creative Futurists at Zeus Jones (a B Corp!) actively partnering with audacious US companies focused on building today the best possible tomorrow, not just for themselves but for everyone. She works in a creative capacity, helping business leaders build actionable experiences, narratives and metrics for a better future.
As a passionate advocate of innovation as a creative and economic multiplier, she studies alternative brainstorming methods that help non-creatively-trained experts to be active, transformational forces in future-making.
As a lecturing professor at the Polytechnic University of Milan she is exploring the creative partnership between AI and creatives, inspiring young talents to imagine a career for themselves in which mental health and work-life balance can finally be a top priority and not a privilege.
An immigrant and a firm advocate of the value of non-native talents, she is passionate about helping her fellow colleagues appreciate cultural nuances and subtle insights that might provide even more context on the hidden potential of a good idea. Alice Crippa is a relentless champion of timely human insights, value-building innovation, and culture-shifting executions.