Willy Padró

Wily Padró graduated in Journalism and later in Advertising and Public Relations. He also has a master's degree in Communication Management. With more than 15 years of experience in the communication field, he began his adventure in the advertising industry as a copywriter and creative. Throughout the years he collaborated with several agencies working for clients such as ACB, la Caixa, Devorolor, BBVA... until curiosity and the desire to keep learning led him to explore other positions within the agencies. After several years as an executive, project manager, and account director, he is currently the general director of ADN Com Barcelona, focusing on the team, clients, and the expansion of the business. After gaining experience in several industries and positions, in the last 10 years he has focused on healthcare working on strategy, campaigns, events, and cross-projects, both online and offline, for clients such as Boheringer Ingelheim, Bayer, Leti, Novartis, Almirall, iSalud.com, Meliá or Mobile World Capital. Occasionally, he serves as a guest lecturer at UAO for students in the Advertising degree and at the International School of Protocol (Escuela Internacional de Protocolo).