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Tracy Halliwell

Director of Tourism, Conventions & Major Events at London & Partners

Director of Tourism, Conventions and Major Events, at London & Partners, the capital’s global marketing organisation. Tracy has been the Head of London’s Convention Bureau and Major Events division for the last 13 years, and is focused on attracting discretionary business, cultural & sporting events to the capital. At the same time Tracy works with city stakeholders and member organisations to develop and build London’s leisure tourism and business and major events tourism offering.

Prior to joining London & Partners Tracy had over 20 years’ experience in senior sales and marketing positions in the hospitality industry including Vice-President of Sales EMEA for Millennium and Copthorne Hotels, Global Sales Director for Thistle Hotels (then the largest hotel operator in London), Senior Vice-President Sales & Marketing North America for Le Meridien Hotels and Resorts, as well as numerous property-based Director of Sales & Marketing roles within London and the UK.

Awarded the Eventia Outstanding Achievement in 2013, and named as one of the top 25 Women in the meetings industry in 2015 by M&C Magazine in the US, Tracy was also honoured with an MBE for services to Business Tourism in the Queens’ Birthday Honours list in 2014.

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