Steffen Ronft is considered as the leading university lecturer in event psychology and conducts research on the psychology of perception in an event context. He is also active as an author, consultant and speaker. As editor of the standard handbook ´Eventpsychologie´ (2021) and co-author of the Gabler Business Dictionary, he is a pioneer of this interdisciplinary approach and was honored for this with the MICE Innovation&Trend Award 2020.
He holds a bachelor's degree in business administration with focus on trade show, congress and event management, a master's degree in business psychology and is focusing his doctoral research on the psychological impact of physical and virtual event spaces.
For more than four years, he researched and taught as academic staff in the trade fair, congress and event management program at the Baden-Württemberg Cooperative State University (DHBW) and as deputy laboratory manager at the Center for Empirical and Experimental Business Administration (ZEEB) in Mannheim. Today, as lecturer at SRH Fernhochschule - The Mobile University, he is responsible for the only ECTS accredited module on event psychology in a university distance learning program. Alongside his lecturing activities, he advises professionals and companies on the psychological optimization of events, trade fair booths and virtual environments.
If you are interested in event psychology, feel free to follow or connect with Steffen Ronft on LinkedIn. On these websites you will find further information about the standard work with 60 authors from academia and MICE industry or about study opportunities in SRH distance learning programs.