Soo Young Kim is the Head of Global Brand, Programs and Experiences for YouTube Ads Marketing. She and her team are responsible for brand marketing, brand programs, digital and live and experiences in 30+ markets. She oversees YouTube's biggest tentpole moments including YouTube Brandcast, YouTube’s upfront event, and YouTube’s global effectiveness awards program, YouTube Works Awards. Soo Young has been at YouTube and Google for 15+ years, during which she has led small business brand marketing, outreach programs and product marketing, helping small businesses get online and grow - a key pillar of the Grow with Google initiative and Google's social and economic impact work. She also launched multiple brand & reputation programs and led the Google B2B events and experiences marketing team. Prior to Google, Soo Young worked at Cheil Communications, a global marketing agency, leading large-scale integrated marketing programs, sports marketing and experiences for Samsung Electronics. She started her career at Asian Diversity, a provider of career development resources for Asian Americans. Soo Young graduated from the University of Pennsylvania with a degree in Communications. She serves on the board of a non-profit supporting communities hit by the HIV/AIDS epidemic. Soo Young is a proud New Jersey native and now lives in New York City with her husband.