Sameeksha Uniyal

Sameeksha is the Regional Head of Brand for BACARDÍ rums across the AMEA region, with nearly 15 years of experience in driving brand growth. Passionate about creatively articulating brand stories, she has led impactful campaigns, including Bacardi's latest campaign in India. Sameeksha is fascinated by incubating new ideas that push boundaries and transform entrepreneurial concepts into commercial realities. With a diverse background in media, creative agencies, and marketing, she brings a holistic perspective to business innovation and thrives on tackling challenges that drive meaningful change in the industry.