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Nicola Kastner

Founder of The Event Strategist

Nicola Kastner is the Founder of The Event Strategist, a boutique consultancy firm who offers event strategy advisory services to global brands to help them successfully optimize their event experiences to drive bottom-line results.

Prior to launching her consulting practice, Nicola held various roles on both the brand and agency sides of the business, including most recently as the Global Vice President of Event Marketing Strategy for SAP, where she was responsible for designing and optimizing event strategies for events ranging from 25 to 25,000 people.

Nicola has designed event portfolios that capture new audiences, drive accelerated business performance, and add customer value across the world, as well as led teams through strategic reinventions of event portfolios as they shifted their approach from only in-person events to integrated portfolios that include the appropriate mix of physical, digital, and hybrid events.

She has won numerous awards for her work including induction into the Canadian Meeting Hall of Fame, named as a "Top Woman in Events" by Event Marketer Magazine, named to the Event Marketer “B2B Dream Team” and named to the “2022 Top Event Marketers” list by Eventible and Bizzabo.

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