Neda Shelton

Neda began her communications career 23 years ago, promoting overseas development projects for the UK government, and subsequently worked in several multinational Communications and Marketing roles across government, technology and tourism brands.

Neda currently sits on the Executive Boards of MEPRA and The Marketing Society UAE where she chairs Sustainable communications committees. She is also a member of the MEPRA AI in Communications committee.

Neda’s career has combined her passion for corporate communications, PR and sustainability. She won numerous PR awards for leading the promotion of launches, partnerships, events and brand transformations in the UAE.

Neda’s achievements include leading integrated global marcomms for Emirates Airline, where she won several brand awards for employee and customer engagement and CSR initiatives, followed by several years in senior PR leadership roles for government entities, where she specialized in promoting various initiatives in the UAE and led partnerships with international organizations.

A British graduate, Neda holds qualifications in communications, Sustainable Corporations & ESG, Sustainable Marketing, and Digital Marketing. She speaks fluent Spanish. having lived in Spain for a decade before moving to the UAE.

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