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Miro Antic

Chief Experience Officer, M2Communications

Co-founder of M2C, NEO - New Entertainment Office, Digital X, and Adriatic Spirits. Chief Experience Officer at M2Communications, creative and experience design agency with 20+ years of international experience in marketing and business development. An entrepreneur who founded and spearheaded start-up operations of communication and content creation companies since 2008. An expert in introducing brands to the market and their positioning in the highly competitive environment and consumer-oriented global marketplace. He is the creator of multimedia projects and many successful campaigns. In 2019 he was elected "The 100 Most Influential People in the Event Industry" by renewed event industry portal Eventex.

Miro has introduced a new dimension of event production by having designed one of the most spectacular events in the region. He has participated in campaign development in Serbia and abroad for global mega brands, such as BMW/MINI, Porto Montenegro, Microsoft, Coca-Cola, Fiat Chrysler Automobiles, BASF, Samsung, Rolls-Royce, Mercedes-Benz, Calzedonia, Porsche, A1, and many more. M2Communications was responsible for creative direction and implementation for some of the most demanding high-level state projects, such as the 60th Anniversary of the Non-Aligned Movement. His creative agency M2Communications achieved worldwide recognition, which he led to several consecutive international awards.

Miro is a member of the Austrian HR company P&P Executive Search advisory board and the eminent business association Serbian Association of Managers (SAM). He is one of the co-founders of SAMPLE - the Section of Young Business Leaders of SAM and was its leader and member of the SAM Board of Directors from 2012 to 2014. His company supports talents in sports, art, and design. He enjoys fitness, running, martial arts and water skiing in his spare time.

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