Michiel Pool

Head of Global Events & Experience Management, Ericsson

As the Head of Global Events & Experience Management and part of the Ericson Live Marketing Leadership Team, Michiel is heading the global team that drives Ericsson´s global event initiatives.This includes digital, physical and hybrid events. Example event deliveries of his team include the 6000m2 experience at Mobile World Congress Barcelona and The Ericsson flagship virtual experience Unboxed Office.Michiel has had a passion for events his entire life and studied Event Management at the Breda University of Applied Sciences in The Netherlands.