Maarten Schram established LiveCom Alliance in 2016 as a non profit foundation on the believe that the live communication industry deserves a pan-European approach and audience, and would benefit from an overarching dedicated yet independent institution. Today, serving twelve national organizations (participating associations) and affecting over 1.000 leading agencies and companies (associated members) around Europe. Maarten thrives the pan-European industry creating a stronger, more sustainable and more interesting playing field by introducing the first pan-European Code of Ethics (2017) and first pan-European Pitch Guidelines (2018). Furthermore he publishes the European Industry Survey yearly. The LiveCom Alliance European Industry Survey aims to capture the major trends and economic impact drivers for the live communication industry in the world’s biggest free trade area. Since 2019 this study has been conducted by the renowned market research RIFEL Institute, an important step towards building a comprehensive overview of this important industry.
Maarten is also managing director at the Independent Dutch Event Association (IDEA), the association for Dutch leading event agencies. Since he graduated from the InterCollege Business School in The Hague, he is working in the event and live communication industry for 25 years. Maarten is also jury member and involved in the advisory board of several national and international awards and events and was during the pandemic year member of the program team of the Dutch Fieldlab Events program.