Current Roles:
- President of FORO MICE: The leading national business federation with the authority to participate in social dialogue and engage with key stakeholders. I focus on the core areas outlined in the recently launched strategic plan: membership growth, international relations, collaboration with destinations, strengthening the business network, fostering education and talent through a university program, and establishing a think tank. This federation represents 13 associations, generating over €9 billion in revenue, employing more than 5,000 professionals across 778 companies.
- Member of the Tourism, Culture, and International Relations Committee of CEOE Spain
- Member of the World Tourism Organization (UNWTO)
- Member of Madrid Foro Empresarial
Professional Development:
I have built my career over more than 23 years across diverse sectors, leveraging my multidisciplinary education and, above all, my professional drive. My career trajectory is marked by fulfilling objectives rather than frequent job changes.
- Management: Collaborating with corporate leadership in various companies, driving organic growth and expansion through acquisitions.
- Marketing, Communications, Events, and Partnerships: Successfully leading these areas in multiple roles.
- ESG Consulting: Providing consulting services across industries, including obtaining B Corp certification in some cases.
- Industry Expertise: In-depth experience in sectors such as tourism, MICE tourism, sports, entertainment, FMCG, automotive, technology, lifestyle, and cultural productions, including musical theater.
- Training: Delivering masterclasses and courses in corporate settings and universities such as Universidad Europea, Universidad Autónoma, Universidad de Sevilla, Universidad de Valladolid, Universidad de Cantabria, CEU, and Universidad de Nebrija, among others.
- Conferences and Conventions: Serving as a speaker or leading panel discussions at various events.
- Media Relations: Establishing strong and effective relationships with the media.
Professional Philosophy:
One of my main priorities is generating synergies within companies and across organizations.
I am passionate about business management, strategic development, and public relations.
I am a strong advocate for associationism as a cornerstone of business and social development, holding leadership positions in several business associations and federations.
I am deeply committed to education and talent development, regularly contributing to conferences and moderating panel discussions.
My greatest ambition is to participate in diverse projects, committees, or boards, where I can add value, particularly in strategic decision-making.
I take great satisfaction in connecting ideas from various projects, fostering greater integration through collaboration with different individuals.
Core Competencies:
- A global and comprehensive vision of corporate operations.
- Developing business plans for companies, business units, or specific projects.
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