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JURY PRESIDENT

Laura Wieczorek

Brand Manager, L’Oréal Poland & Baltics

Business-oriented marketeer with financial background and expertise in beauty industry. During last 5 years worked with multiple brands within L’Oréal company, being responsible for driving brand strategy, translating local insights into compelling communication strategies that strengthen brand equity and cultivate consumer love in HUB Poland & Baltics. In charge of brand advocacy, leveraging events as a powerful touchpoint to create immersive experiences that amplify brand messaging and resonate with target audience.

Passionate about disruptive forms of communication, driving consumer excitement and developing brands.

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