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Kevin Finke

Owner & Chief Storyteller, Experience Willow

Owner & Chief Storyteller, Experience Willow

You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the events he designs for the world’s most influential brands—from Warner Bros. and HBO to Heineken and Coca-Cola.As a young professional, Kevin moved up quickly at Eventex All-Star Agency, Momentum Worldwide, where he led the Coca-Cola account and activated sports and entertainment partnerships like NASCAR, the Olympics, Disney and Warner Bros. and the large-scale events associated with them. A highlight was working with JK Rowling on a Harry Potter premiere experience that sent several lucky muggles to Hogwarts.As a managing partner at TVP, Kevin helped transform the creative boutique into an AdAge A-List Agency by activating industry-leading music sponsorships like the Heineken Latin GRAMMYs and Billboard Awards and a FOX Sports football reality series, The Nissan Challenge, that culminated in a sold-out World Cup rematch between Mexico and the US.Now the owner of his Eventex All-Star Agency, Experience Willow, Kevin took home 2 Eventex Awards in 2019, Best Team Building and Best Employee Engagement Event, for NCR On the Move to Midtown, and 2 more awards in 2016 for Best Experiential Event and Best Product Launch for One Throne One Choice, a week-long event that transported HBO customers into the fantastic world of Games of Thrones with Jason Momoa.LinkedInTwitter

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