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Justin George

Head of Events, Gulf Dunes Plus

Justin brings 18+ years in the event industry, he is currently the 'Head of Events' for GD Plus, the agency arm of Gulf Dunes DMC, one of the pioneer DMCs based out of Dubai with a legacy of over 35 years. Capitalizing on his skillset and knowledge in strategic event planning and brand activations he leads the corporate, NGO, and government client segment and focuses on delivering ROI-driven event experiences that resonate with stakeholders and their audiences alike.

His career started in the DMC industry and then went on to gain exposure in M&E, LIVE production, and PCO whilst working for MCI Middle East. Having worked in different genres of events he brings a wide spectrum of understanding and cross-segment service application. As well as having delivered events across the GCC this has gained him well-grounded market knowledge in the region.

At the heart of his approach lies innovation, creativity, and a commitment to excellence, which are the cornerstones of his leadership. Through a blend of entrepreneurship and a deep understanding of the industry, he and his team consistently deliver events that not only meet but exceed expectations, striving for groundbreaking experiences.

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