Jia Wei

Jia Wei is a distinguished marketing professional renowned for her exceptional track record in driving innovation, fostering consumer engagement, and achieving brand success within the technology sector. As the Head of Marketing for Xiaomi in Western Europe, she plays a crucial role in defining the company's brand identity, enhancing market penetration, and spearheading overall growth strategies in one of the globe's most competitive regions. Under her visionary leadership, Xiaomi's marketing campaigns in Western Europe have garnered widespread acclaim for their creativity, authenticity, and profound ability to resonate with consumers. Jia Wei's excellence in the field is further underscored by her recognition as one of the top 20 Chief Marketing Officers (CMOs) and her inclusion among the top 100 women leaders in Spain.