James has over 20 years of experience within the events and creative industries, from theatre, event & exhibition delivery, through to client management and account direction, to general management, sales and pitching.
He is responsible for strategic and analytical thinking, to produce initiatives that improve project delivery, client satisfaction and audience engagement.
James takes a thorough approach, building strong relationships whilst always upholding his dedication, integrity, and reliability.
Reasons to be a judge
James’ experience spans the spectrum of events including brand experiences, hospitality programs, roadshow touring, digital experiences and celebrations & awards, and works with a varied portfolio of clients, including Diageo, UEFA, Dr Martins and Jaguar Land Rover
Heading up a business with a legacy of 40 years in the events industry, having worked with some of the world’s most iconic brands, on events that everyone still talks about, James recognises the importance of original, creative and compelling experiences that generate a strong, emotional connection between an audience and a brand.
James believes in a strategic approach, exploring consumer behaviour in order to produce an experience that can create an impact, change behaviour and result in brand loyalty.