Successfully combining academic and business careers for over 15 years, he has been part of the establishment meetings industry in the region of South East Europe. Led over 150 bid projects confirmed 60 of them, generating over 55 million euros through destination income. Managed to implement a full Congress Ambassador program and Industry partnership program. Lectures about the tourism and meetings industry on Faculty of Economics, Universtity of Belgrade. For the last 3 years co-chaired ICCA Central European Chapter. Director of Serbia Pavilion at Dubai EXPO 2020.