Erica Boeke

A storyteller at heart, Erica Boeke loves nothing more than to pull the dream team together, come up with bold ideas, and create goose-bump-inducing experiences that transform people. Prior to founding XP Land with some of her trusted colleagues, Erica ran Condé Nast’s experiential division, leading a team of brand and client experience-makers. Erica also launched Fast Company’s in-house agency as Global Head of Marketing, and managed brand and marketing teams at GQ, Architectural Digest, The New York Times and WIRED.

A graduate of Northwestern’s Medill School of Journalism, Erica is a former editor at the San Francisco Giants magazine, the author of two books and also optioned a TV series about the summer she and her dad ushered for a minor league baseball team. Erica and her team launched XP Land to define, celebrate and elevate the experiential industry.

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