Ellie MacPherson

Senior Vice President at Strategic Meetings + Incentives

35+ year Incentive/Meetings Industry veteran. Co-owner of 2 boutique incentive houses for 18 years. After selling, worked @ key incentive companies: Communique, BTI/HRG-Bravo, Sunquest Meetings + Incentives & Strategic Meetings+IncentivesLeadership/Change ManagementIn various companies, lead teams through 5 ownership changes/one rebranding. Accomplished employee retention, morale, service levels & client trust. Currently involved in a rebranding & acquisitionVolunteerism: SITE Member since 2002. Gala Chair SITE 2005 Intl Conference. 6 years on SITE Canada Board of Directors. Currently on SITE Global Board. Advisory Boards Past/Present Monaco, Fairmont, Radisson, Toronto Tourism, Platinum DMC, Fleming College Conference & Event Management curriculum consultantMentorshipMentored more than 20 graduates from hospitality programs. Worked with company PMO to identify HPC’s & MVP’s. Championed by the CEO, selected 6 individuals, paired each with one of our Exec team for mentoring & coaching. Identified areas for improvement & growth & designed a personal plan for each. Plan included university courses, speech coaching, leadership training, rotations through departments & special projects. All 6 became senior execsThe impact of an influencer can be measured by many facets, but to judge the influence an individual has on the events industry look no further than their mentorship, willingness to give back to the industry, ability to manage change & ultimately, leadershipLinkedIn