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Béatrix Mourer

Co-founder & CCO, Magic Garden

Co-founder of Magic Garden, Béatrix Mourer is also the agency's Chief Creative officer.

Magic Garden is an independent communications agency. Our live communication strategies connect and activate cultures, combining pleasure & meaning, emotion & responsibility.

We work with our artists and talents community to create desirable and innovative experiences.

We generate high value-added content to nurture the brand, win, unite and engage your audiences.

We offer our clients a lasting cultural, relational and business impact, in France and internationally.

After co-producing more than 200 musical events, for which she was responsible for artistic direction and communication, she has been the artistic director and coordinator of Magic Garden major events: 100 years of French aeronautics on the Champs Elysées, Samsung Life Changer Park, the world's first virtual reality theme park, the international ceremony for the 70th anniversary of the Normandy landings, attended by 8,000 people, 25 heads of state and almost a billion television viewers.

She has won over 90 French and international awards for Magic Garden live communication campaigns

She is also a board member of L’Evenement, the French national association of live communication agencies.

Areas of expertise:

Events for the general public

Festivals and celebrations

Brand experience

Cultural events

Corporate events

Retail experience

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