The Eventex Awards 2024 winners are here — see the list

Antony Hampel

Founder and CEO of Alive Events Agency and Alive X

As a Live and Virtual events Producer, Ant specializes in connecting brands with their audience for deeper engagement, stronger relationships, and tangible results, that’s what I love. Combining imagination with experience to deliver award-winning Live, Hybrid, and Virtual Events, that’s his DNA.

Over 25 years global experience producing projects across Australia, New Zealand, Singapore, South East Asia and Europe.

Founder of ALIVE + (Content and Broadcast) and ALIVE X (Digital immersive content experience)

As an Event Agency CEO, he sees the big picture and drill down on every creative, technical, and logistical detail with a team of best-in-class creative and technical minds.

From audiences of 50 to 100,000 including Product Launches, Hybrid Events, Brand Activations, Gala Dinners, Road Shows, Virtual Events, Award Shows, Concerts, and Festivals.

Ant’s thirst for experimentation, innovation, and creativity, no matter what scale or complexity, enables him to create a wide range of integrated business and public events with tangible outcomes.

Brand & Agency clients:

W Hotels, Porsche, AFL, Medibank, Optus, Australia Post, Visit Victoria, Sigma Pharmaceutical, NSW Government, Luxottica, a2 milk, Tennis Australia, Metro Trains, Qatar Airways, Disney, City Of Melbourne, Warner Bros, Treasury Wine Estates, Jetstar, BWM Dentsu, DDB, TBWA, Cummins Partners, Royals, Thinkerbell, Ogilvy.

Celebrity clients: Lewis Hamilton, KYLIE, AC/DC, Miley Cyrus, Robbie Williams, President Bill Clinton, PRINCE, Charlize Theron, Paris Hilton, Baz Luhrmann, Nicole Kidman


  • Events and Concerts Director Kiss 100 FM London
  • Box Office History; Australia’s fastest-selling Stadium Events (AC/DC)
  • Sound Relief Events ($7m for Victorian Bushfire Appeal)
  • Producer: Australia’s largest Fashion Show (for L.M.F.F)
  • Creator/Producer: Brickman Experience – LEGO Tour
  • Creator/Producer: APIA Good TImes Tour
  • Producer: 28 events in Australia in 30 days for the Federal Government (ASQA).
  • Agency of the Year (MEA Awards)

Greatest accomplishments (so far):

  • Producing not-for-profit events : Red Cross, Mirabel Foundation, NPCD Foundation, Open Family.
  • Helpmann Award "Best International Concert - Prince" (VEG)
  • Best “Launch event”: Nine MSN
  • Event of the year : Chloe Eau De Parfum (Coty Inc)

Committee Member: Melbourne Chapter, International Society of Event Specialists (ILEA)

I enjoy collaborating to solve a business challenge, please reach out for a chat.

Antony Hampel Linked IN :


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