Al Mercuro

Al Mercuro is a seasoned business professional with over 38 years of experience in the trade show and event marketing industry. Recently appointed as the Strategic Marketing & Client Engagement Advisor at Genesis Exhibits, Al brings a wealth of knowledge and expertise to this high-level position. His career is marked by a unique ability to match client needs with innovative solutions for both live and hybrid events.

In his current role, Al serves as a key strategic business development resource, focusing on existing and emerging technologies and their application to benefit Genesis Exhibits' global clientele. He is responsible for expanding the company's reach and influence through face-to-face appearances, digital networking, and social media engagement. Al's expertise includes sustainable exhibiting practices, as he plays a crucial role in developing related protocols/guidelines and educating both internal resources and external clients on this important aspect of the industry.

Al's influence in the event industry is far-reaching. He holds several board member positions with groundbreaking groups such as MUSE (Members United for Sustainable Events), the EDPA Sustainability Committee, the Live Events Coalition, and Exhibitions & Events Workforce Development Federation Inc. His commitment to industry advancement is evident in his active participation in blog interviews, podcasts, webinars, and training programs.

Known as the "Jedi Master of Trade Shows," Al's diverse Senior Account Director career portfolio spans from traditional trade shows to mobile marketing tours, company meetings, and even the Super Bowl. His vast experience covers virtually every possible branded corporate environment and event setting, showcasing his creativity and versatility in the field.

As Genesis Exhibits continues to evolve, Al Mercuro stands at the forefront of this evolution, fueling innovation and positive change across the event industry. His role as a mentor to new and existing Account Directors further cements his legacy of shaping the future of event marketing for decades to come.

Beyond his primary focus, Al is an accomplished filmmaker, co-producing a music documentary about former Byrds member Roger McGuinn in 2014. He also serves on the Board of Directors of the Outpost in the Burbs, reflecting his passion for music production and philanthropy. Al and his family currently reside in Montclair, NJ.

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