Author, Trainer and Blogger

helHelena Vallo is an author, trainer and blogger in the event industry. She has spent most of her career in marketing, marketing communication and events. Before that she worked in insurance and the IT sector.

In 2007 Helena started her own event consultancy and training business. She is the author of the event marketing books Tapahtuma on tilaisuus (Events are possibility) published in 2003 and Isännyyden ihanuus (How to host events) published in 2009.

Helena has created a Successful Event Model and today she does public speaking, training and consulting on the topic of event marketing. In addition to this she has been an Evento Awards judge in Finland for three years now and is a member of MPI in Finland, SJTM (Society for Sponsorship and Event Marketing) and Society of Habits and Manners.

Her dream is to create even more successful and effective events! She writes a blog on events at

Education: Bachelor of Science in Economics and Business Administration (B.Sc.) main subject marketing, Teacher’s pedagogical qualification, specialist in competence based qualifications, Specialist Qualification in Product Development.

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