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World Gymnastics Championships Liverpool 2022

Agency / Organizer
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Client
FIG - Federation Internationale de Gymnastique
Year
2022
Country
United Kingdom

The World Gymnastics Championships Liverpool 2022, brought new levels of fan engagement, interaction and experience to an international FIG event, and in the words of the FIG President Morinari Watanabe, “turned gymnastics from sport into entertainment.”

The ADI team designed new event concepts and brought their expertise in LED screens, AV production, creative content, interactive applications, sports presentation and opening ceremonies to transform the Championships for 2022. This helped revolutionise the audience experience at an FIG event, and set the bar for the delivery of an international arena championships. This was achieved through creative solutions including:

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