The new Macan National Launch

VOK DAMS China collaborated with Porsche in Zhuhai, for the National Launch of the new Porsche Macan. This was no regular car launch. The launch was told across 2,000sqm of 360° screens, supported by actors, dancers, dynamic lighting & audio, inspiring the audience to Dare Forward.

Our objectives were bold, ambitious but clear - Create something completely unexpected. Smash expections. Break normality. Build an experience never to be forgotten, with a format that had never been used before and transcended boundaries between a multitude of genres. Not just a breath-taking immersive show, not just a sophisticated theatrical play, not just an entertaining musical - but all of the above together.