“The Ease of Being”- Samsung Connected Living Go-to-Market Campaign 2019

The Samsung Connected Living Campaign was built around IFA 2019 to provide an opportunity for customers to experience the benefits of a connected Samsung smart home ecosystem. Through a wide range of digital and live touchpoints, different target groups were able to get to know Samsung’s ecosystem.

Conducted studies showed, people are aware of the existence of smart devices, but they don´t know how easy it is to connect and use them. Many customers have tried smart devices separately, but still feel far away from a seamless interaction journey with several different devices at the same time – especially within their own homes. Therefore, our concept needed to unite all the important elements in life:
• Increase awareness and change the perception of technology by our target group in Germany and demystify it to make life easier;
• Create experiences that show how effortlessly the customer can integrate Connected Living solutions into their life;
• Blend together functions and platforms to provide seamless and intelligent solutions that facilitate the life we aspire to live;
• Make the connection with our loved ones and our home, anytime and anywhere easier;
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This reflects the Samsung Value Proposition to 100%: “The Ease of Being”.

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