Bud used the ubiquitous crate to emotionally connect with its audience. Crate Cover Art serves as a wider brand introduction and carefully curated stage celebrating urban culture, seducing shoppers with limited edition artworks. Curator Moco Museum staged a one-day ‘supermarket pop-up gallery’.
Bud primarily targets consumers between the ages of 18-34 in larger cities. With their global brand purpose, the brand aims to inspire people to think big and pursue their ambitions. The beer brand has already collaborated with multiple artists and brands to provide a platform for up-and-coming talent from different cultural disciplines such as music, art, and fashion. What makes Crate Cover Art stand out is it’s a credible, engaging, and effective way to grow a market share in a meaningful way.