Red Bull Wololo: Legacy

A two-week Age of Empires Esports tournament for international gamers delivered at the spectacular Heidelberg Castle. We had to work around Germany's largest colony of nesting bats to deliver an event for a sold-out live studio audience and 80,000 online viewers.

Red Bull’s objective is to authentically reach their audiences by engaging and tapping into a cultural community. Gamers drink Red Bull so there is an opportunity for the brand to become part of their culture and community through the delivery and sponsorship of Esports tournaments; and elevate those tournaments to best in class.