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Piazza Birra Moretti at Electric Picnic

Agency / Organizer
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Client
Birra Moretti
Year
2022
Country
Ireland

Piazza Birra Moretti was an experiential festival activation that transported festival goers to a rustic Italian Piazza and immersed them in “Life’s Simple Pleasures” - good beer, good food and great company! A place where people came together to experience the magic of Italy’s ‘Aperitivo Time’!

Birra Moretti is Italy’s favourite beer. As a brand, Birra Moretti values Life's Simple Pleasures; Good beer, good food and great company. Birra Moretti believes in “Italianità”, that true enjoyment is derived from simple pleasures over flashy experiences. Friends, family & food are the key ingredients to create the Moments that Matter.

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