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#MONDOGENIUS 2021: Interactive Livestream Experience

Agency / Organizer
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Client
Moncler
Year
2021
Country
Italy

For Moncler’s #MONDOGENIUS 2021 fashion show, we built a bespoke digital platform to house the centerpiece livestream, focusing on 11 Genius designers and spanning five cities. During the event, over 300 million viewers interacted via polls, minigames and hashtag triggers.

Virtualization has challenged established conventions in branding and content creative in recent years, and has prompted a new urgency for creative differentiation. So while many fashion brands translated their shows to livestreams throughout 2021, we went a step further by taking attendees to the #MONDOGENIUS 2021 show on an immersive journey around the world.

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