KLM100

How does a multinational like KLM, with 30,000 employees and more than 30 million customers a year, celebrate its 100th anniversary?

KLM asked XSAGA to create this fantastic centennial celebration. This was a world class contract that culminated in an epic event in Hangar 10 at Schiphol Oost.

Royal Dutch KLM, the first airline in the world, celebrated its 100th anniversary in 2019: KLM100. XSAGA created a memorable and unique event, by making live contact, the focal point and live marcom strategy campaign.

KLM100 comprised 100 days of (inter)national festivities for as many people as possible. The launch set the spectacular tone with the arrival of the Dreamliner, KLM’s newest, hyper-modern aircraft.

In October, XSAGA created the KLM 100 Experience: an impressive journey of, for and by KLM stakeholders. The ultimate customer journey through the past, present and future of KLM, with the ultimate goal of engaging, moving and thanking the various (international) target groups (employees, consumers, ministers, partners, subsidiaries, schoolchildren and pensioners). The event was a spectacular success, with 65,000 visitors in seven days.