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King’s Day

Agency / Organizer
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Client
Municipality of Groningen
Year
2018
Country
Netherlands

Celebrating the Dutch King's 51st birthday. On this day, the city and province of Groningen offered a warm welcome to the Royal Family. The story of Groningen was told during a two-hour route through the historic center.

In recent years, the city and province of Groningen have had to contend with earthquakes due to the wide-scale production of natural gas in the region. This visit is an excellent opportunity to show the true face of this young, energetic, cultural, social, sporty, innovative and musical city, to the largest possible national audience. We also wanted as many people as possible to participate in what Groningen's public celebration of King's Day is. But who or what is Groningen? Each individual sees their city in their own way. And that is exactly where we found the creative hook.


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