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Corona Electric Beach EDC Las Vegas

Agency / Organizer
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Client
Constellation Brands
Year
2019
Country
United States

Corona Electric Beach is an experiential brand driven music platform where "Beats meet the Beach." Featuring world-renowned DJ's in an immersive oasis, Corona Electric Beach gives fans a chance to get up close with their favorite artists in a more intimate setting at EDC Las Vegas Music Festival.

Stage Design: Introducing the enhanced 2.0 stage allowed us to strengthen our branded consumer and artist experience. We had the best stage production and created a custom stage to not only bring the brand to life but to rise to the design of the festival itself.
Designed complete takeover of a 130' x 130' footprint that includes 120 tons of white, beach sand, 25' elevated stage decking + lighting/audio/SFX, VIP viewing deck, 20' on-site pool, custom cabanas, palm trees, and branded bars.
Collaboration with Insomniac Records, Mixmag and Wavo to give up-and-coming artists a chance to perform at our Corona Electric Beach stage at EDC Orlando.
Imported 120 tons of white, beach sand from Panama City to create an immersive beach oasis in the middle of the festival.
Installed a 70' x 25' Branded shade structure + misting systems to provide additional shade to festival attendees.
Offered complimentary branded body art to consumers that extended the brand life past our activation throughout the festival.- Curated lineup with top tier and up & coming talent to appeal to a larger audience of music lovers.
Leveraged large acts already established at the festival while giving up and comers a chance to play alongside them.

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