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Consumer Live 2022

Agency / Organizer
DRPG
Client
BT Group
Year
2022
Country
United Kingdom

Consumer Live is the flagship event of BT's Consumer division. Bringing together more than 20,000 people, the event focused on building a brand story, immerse attendees and a strong call to action that brought everyone together.

DRPG designed and built a 4D EE brand experience, a 400-seater gaming theatre, an immersive game show area, and four sustainable modern living environments. Using RFID wristbands we built a treasure hunt, removing any partner giveaways, focussing on the brilliant experience and learning journey.

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