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Consumer Live 2022

Agency / Organizer
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Client
BT Group
Year
2022
Country
United Kingdom

Consumer Live is the flagship event of BT's Consumer division. Bringing together more than 20,000 people, the event focused on building a brand story, immerse attendees and a strong call to action that brought everyone together.

DRPG designed and built a 4D EE brand experience, a 400-seater gaming theatre, an immersive game show area, and four sustainable modern living environments. Using RFID wristbands we built a treasure hunt, removing any partner giveaways, focussing on the brilliant experience and learning journey.

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