Budweiser launched their biggest integrated influencer marketing program in history during Super Bowl LIV in Miami. Introducing the BUDX platform in the USA, by hosting epic content-generating once in a life-time experiences and bringing together 200 Kings of culture from over 21 countries.
Budweiser went all out for Super Bowl LIV in Miami, introducing the BUDX platform in the United States for the first time. With a mission; to inspire people around the world to seize their opportunities by uniting the brand’s global creator community and share their stories on a global scale. Throughout three unforgettable days Budweiser created a programme where these international celebrities and influencing creators could meet, relate, discover, participate, and share. Whilst experiencing world’s most-watched sporting event.