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Birmingham 2022 Commonwealth Games Festival Sites

Agency / Organizer
ADI
Client
Birmingham 2022 Commonwealth Games
Year
2022
Country
United Kingdom

The Birmingham 2022 Commonwealth Games Festival Sites saw urban and civic spaces transformed into vibrant hubs for public celebration and collective enjoyment of the Birmingham 2022 Games, alongside a rich cultural festival programme that attracted incredible footfall.

With a brief to create ‘Birmingham’s Front Room to the Games’, the Festival Sites saw major civic spaces transformed into welcoming public venues, alongside the deployment of a touring 'Neighbourhoods' Festival across 7 sites.
The Birmingham 2022 Commonwealth Games Festival Sites creatively combined sport, culture and digital to deliver a cohesive live experience, with a variety of visual spectaculars, performance arts and interactive elements to immerse the public.

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