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Algida Big Bold x Robbie Maddison

Agency / Organizer
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Client
Unilever - Algida
Year
2021
Country
Turkey

This journey, which we started with the question "How does an ice cream change the continent without melting between two Continents", turned into a unique experience with the right name and the right activation suggestion.

For the first time in his life, Robbie Maddison would perform an intercontinental performance on his motorcycle. This debut would also be a world record for Robbie.

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