How do you recognize a true professional? One always has a back up plan! Due to a heavy work schedule Elling Hamso will not be able to present at Eventex Congress 2015. However, he instantly recommended his Dutch colleague Victor Neyndorff who will present on the topic of the ROI from using Event Technology.Victor is an outstanding marketing professional with an extensive experience in brand development and audience engagement. He’s a Creative & Strategy Partner at MOVE People & Experience Marketing, working for clients like Heineken International, Google, Nintendo, Ebay, Adobe, Kentucky Fried Chicken and YouTube.He is the winner of several creativity and effectiveness awards and an experienced trainer and speaker on content strategy, client relationships, creativity, change management and ROI.Victor acquired his experience by working as a senior marketing manager at Procter & Gamble, Hallmark and Heinz and as a senior strategist for communication agencies Publicis and TBWA.He believes that events can only change organizations when meeting designers better understand the needs of attendees and set more specific objectives for the event owners. Events can only create real value when they provide stimulating learning experiences, evoke emotions and are designed to change participant behavior.Victor knows how to touch, move and inspire his audiences to see new possibilities and puts learnings into actions.