Who are you really? No cheese loving Dutch guy, father of four kids, loves to cook, huge fan of G&T’s, enjoyslistening to various kinds of music, building bridges within our pan-European industry.Personal credo... Do what you have to do and don’t expect anything in return (if good, things will come backto you).When you were a kid, you wanted to be… a cook.You became… Managing Director of Independent Dutch Event Association (IDEA) and founder andManaging Director of LiveCom Alliance.What would people say about you based on your handwriting? – Bit sloppy.Which book do you think everyone should read? – Steve JobsWould you rather be the funniest or the most intelligent person in the room? – The funniest.The hardest thing about being in events... Explaining (outside the industry) that creating effective live experiences is a realcraftsmanship.And the easiest? – Sharing the amazing work our industry is creating, connecting people in this digital age.Describe how you imagine a conference 100 years from now… We will still meet face-to-face, however technology will be integrated in a highly effective way.The best advice you ever received… Be honest to yourself (and you will be to the people around you).Honest arrogance or hypocritical humility? - Honest arrogance.Action or thriller? - Thriller.Surprise ending or a happy ending? – Happy ending.Practice without theory is… just practice (in stead of skilled professionalism).Less is more when… we create most impact with subtle and authentic ingredients.At the end of the day… it’s just the end of the day and hopefully blessed to encounter a new day.