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November 8, 2022

Eventex 2017 Jury Yearbook: Michael Heipel

Online Relations and Event Marketing ConsultantA freelance consultant and service provider for event, congress and trade show organizers and a frequent speaker at industry events like EIBTM, IMEX, ICCA, CeBIT.Content and event marketing enthusiast, Michael also runs a blog about event innovations, content marketing and technology at

aka: TGG - Tall German Guy


Favourite line form a song:"We can be Heroes just for one day"The title of a film about you:Music was his first loveCurrent project:Busy with the content marketing campaigns for a number of upcoming congresses in the fall.Name one thing that inspired you at an event you attended:Storytelling! This is something that deeply engages, connects and inspires people. In my Eventex masterclass I pay great attention to storytelling and how text, graphics, video and new media like Snapchat or 360° video can be used as storytelling tools for events.Least favourite thing about events:The weird feeling when all is over, guests have gone home, candles are out, lights are back onWhat event would you go back in time for?Good question… maybe the first big event that I organized, a fashion show in Cologne - because I still remember how proud I was to see everything take shape. I was fallen for events ever since!One item you can’t live without?Hate to say it…: My reading glasses! ;-)Perfection is…. in the eye of the beholder!Curiosity is… the one thing you should never lose, no matter how old you are and how much you’ve seen of this world.If I had a nickel… I’ll buy my little boy an ice cream!Walking a straight line… doesn’t get you to where you really want to go the fastest way!VR or RV? What? I prefer real reality…Brain teaser or no-brainer? Which creature walks on four legs in the morning, two legs in the afternoon, and three legs in the evening (the Sphinx riddle)?Frontstage or backstage? Rather backstage...Describe the Eventex experience in 1 word: We can have pretty long words in the German language: Erfahrungspraxisausprobierkennenlernfeierforum!What question do you wish we’d asked?What do you like most about Eventex?Frankly, I always got a lot of inspiration at Eventex! That is a test lab for new ideas, formats, event elements, and each year, I take home some stuff that I implement in my work. You simply rock!!

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