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November 10, 2016

Eventex 2017 Jury Yearbook: Helena Vallo

Eventex 2017 Jury Yearbook: Helena Vallo
Being an event enthusiast, I act as a trainer, writer, blogger and public speaker in the field ofevents and event marketing. I’m also fortunate for forth year to be one of the Evento Award judges in Finland.

aka: Tapahtumatohtori, which means ’Event Doctor’Favourite quote:”Mamma Mia, here we go again”The title of a film about you:"Search for the missing postcard”Current project: Being a grandmother, for my fourth grandchild.Name one thing that inspired you at an event you attended:A thread, path, idea – which is easy to follow from invitation to aftermarketing.Least favourite thing about events:Events loaded with program or speakers, without a leading thread. And on top of that endlessqueuing…What event would you go back in time for?Garage Party which was party for 250 people, in a huge hall in Helsinki Finland.Idea and the hart of the event so to say was old T-Ford (1925) car and the leading thread from invitation to aftermarketing was built around this car. One item you can’t live without?A dinnertable without a candle.Perfection is…. is the only way to plan events.Curiosity is… is the way to learn new ideas to events.If I had a nickel… I would give it to a street musician.Walking a straight line… is like following an event manuscript.VR or RV? RV: T-Ford year 1925Brain teaser or no-brainer? Brain teaserFrontstage or backstage? Definitely frontstageDescribe the Eventex experience in 1 word: 100 ideasWhat question do you wish we’d asked?Why did you write the Book (Tapahtuma on tilaisuus) Event is an opportunity?For the time being one could not find a book of event marketing in Finland. So I definitely felt that this just might be the way I could make a difference.

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